What is Intuitive Design? Intuition is a type of cognitive processing that involves utilizing knowledge gained through other products or experiences. When a user is able to understand and use a design immediately that is, without consciously thinking about how to do it we describe the design as “intuitive.” Solving…

A dark pattern defined as instances where designers use their knowledge of human behavior and the desires of end-users to manipulates human cognition to implement deceptive functionality Harry Brignull, who defined a dark pattern as “a user interface that has been carefully crafted to trick users into doing things.” For…

UX is about how the user feels about a product while using it. I love User Experience design, I especially love to research more about user experience, I’m desperate to be able to do things like deep dive to the root concepts in which I came across Usability, Experience, Feel…

Why Data? UX designers have numerous methods to improve their designs, such as user interview, focus group, diary study, persona, storyboard, task analysis, customer journey map etc. …

How is Emotion Connected to Design? Everything around us has been designed in some way that design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a dislike, elation, joy, frustration. We ‘feel’ it. It’s personal.

What is a Story? It’s common to think of stories as a form of entertainment, but in order to really understand what stories are, it’s important to view storytelling as a specific communication tool.

Visual Design- Interaction Design Visual Design Focus on how the product will look like color style, font family spacing grids, etc. It is less about making sure the product works and more about making sure the website looks good. For example, visual designers pay more attention to the aesthetic appeal…

It’s physically impossible for us to pay attention to everything in our environment. “George Markowsky, said our brains receive about 11 million bits of data per second, but we’re only able to process roughly 50 bits per second.” There’s a huge discrepancy between the amount of information being transmitted and…

Design Thinking — User Experience Design Thinking Design thinking is a formal method used to find creative solutions for different problems not necessarily related to design, it can be used for any field. And also it is a framework that UX designers can use in order to tackle big, complicated…